Leaflets are a tested tool for advertising. A lot of companies have used them before and there are still a lot of them that are using leaflets even now. The only reason why companies prefer more modern tools for advertising is because they can easily track the progress of their advertising efforts.
For instance, if you advertise via Facebook, it is easy for you to check the number of people that viewed the ad and shared it. This also lets you track the number of people who have bought your products and services after seeing the ads posted online.
It is also easy to reach out to a lot of people since most people are already online these days. In fact, on average, smartphone users spend 2 hours each day using their phones. Therefore, advertising online is indeed effective.
There are those who prefer advertising using print media. Folded leaflets are among them. It is not easy evaluating the success of print media in advertising. However, it does not mean it is no longer effective. In fact, there are still people who prefer reading information about companies using print media. The only thing you need to remember is that the process can be a bit slow.
Reaching a lot of people might be a challenge. You also don’t have a guarantee that these people will even read the leaflets that you have distributed. The good thing is that if you are targeting local audiences, these leaflets are very effective.
If you want to provide more information to people in your area about your company, it helps a lot. They will easily understand what your company has to offer.
Just keep on advertising
Even if you have to wait for some time before seeing results, you should still advertise using leaflets and other traditional tools like exhibition stands, display stands and pop up banners. They will work to your advantage. Once you have convinced people to at least read the information, they might change their mind and try buying your products. This is the beauty of print media. Everything moves slowly, but once you get people’s attention, you can expect their loyalty in the long run.
Start designing now
Be creative in deciding what to include in the leaflets. Find interesting photos. Use colours that pop. Find a way to incorporate your brand in your leaflet. Once you are done, you can partner with the best printing companies for folded leaflet printing. With the right printing company to work with, it will be easier to promote your business. Again, the key is patience. For sure, you will see positive changes in your business soon.